Gitlow, Howard S. (ed.); Wheatley, Edward W. (ed.) - 2016
consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the …This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in … Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as …