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Marketing - Management
Albach, Horst (ed.); Weiser, Christoph (ed.) - 2002
Direct Marketing im Wandel -- CRM als Führungsinstrument für Marketing und Vertrieb -- Wenn die Wertschöpfung weiter … sinkt, stirbt die Marke! -- Unternehmenskultur und geistiger Wandel -- Prospect Theorie und Marketing -- Das … Wertangebote (Value Propositions) -- Neuere Entwicklungen im Marketing-Controlling Josef Kloock und Stefan Dierkes. …
Persistent link: https://www.econbiz.de/10013509896
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BWL kompakt und verständlich : Für IT-Professionals, praktisch tätige Ingenieure und alle Fach- und Führungskräfte ohne BWL-Studium
Carl, Notger; Fiedler, Rudolf; Jórasz, William; … - 2008 - 3., überarbeitete Auflage
BWL-Wissen, wie es von Fach- und Führungskräften gefragt ist, die selbst keine BWL studiert haben. Z.B. für IT-ler, die die Unternehmenszusammenhänge verstehen müssen. Oder für Ingenieure, die sich als Führungskräfte mehr als nur gut behaupten wollen. Kurz: Das Buch ist ein notwendiger...
Persistent link: https://www.econbiz.de/10013516936
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The Sustainable Global Marketplace : Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference
Dato-on, Mary Conway - 2015
Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …
Persistent link: https://www.econbiz.de/10012402229
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Competitiveness, Social Inclusion and Sustainability in a Diverse European Union : Perspectives from Old and New Member States
Huber, Peter (ed.); Nerudová, Danuše (ed.);  … - 2016
This book brings together the work of researchers in Eastern and Western Europe, who analyze competitiveness, social exclusion and sustainability from a range of perspectives. It examines the key challenges faced by the EU in its efforts to establish a socially inclusive and greener path to...
Persistent link: https://www.econbiz.de/10012397778
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Theory and Practices on Innovating for Sustainable Development
Krozer, Yoram - 2016 - 1st ed. 2016
This book explains how income growth and better environmental qualities go hand in hand, and reviews the drivers and barriers to sustainable innovation on the basis of real-life cases. It discusses why innovation-based income growth reduces environmental impacts and how the huge global markets...
Persistent link: https://www.econbiz.de/10012397917
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Towards Global Sustainability : Issues, New Indicators and Economic Policy
Welfens, Paul J. J. - 2016 - 1st ed. 2016
This study develops a new indicator for national and global sustainability. The main components of the EIIW-vita indicator are: the share of renewable energy, the genuine savings rate, and the relative "green export" position of the respective countries; it is in line with OECD requirements on...
Persistent link: https://www.econbiz.de/10012397918
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Sustainable Development for the Healthcare Industry : Reprogramming the Healthcare Value Chain
Morgon, Pierre A. - 2015
the industry, including R&D, manufacturing, regulation, market access, commercialization, and general management … on the traditional issues of innovation, cost management, and commercial effectiveness associated with growth, the … authors-including leading academics and industry insiders-explore such emerging topics as: The mutations of the management of …
Persistent link: https://www.econbiz.de/10012402000
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Sustainable Development in Rural China : Field Survey and Sino-Japan Comparative Analysis
Qin, Bingtao - 2015
The book provides a study of sustainable development in rural China. Because of its huge population and vast land area, this is an important issue not only for China but for the whole world. The research presented is both multi aspect and systematical. It can be likened to a tree where the trunk...
Persistent link: https://www.econbiz.de/10012402050
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Rebalancing for Sustainable Growth : Asia’s Postcrisis Challenge
Kawai, Masahiro - 2015
macroeconomic policy (monetary, fiscal, and foreign currency management), real sector issues (trade and industrial structure …
Persistent link: https://www.econbiz.de/10012402098
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Cities and Sustainability : Issues and Strategic Pathways
Dev, S. Mahendra (ed.); Yedla, Sudhakar (ed.) - 2015
The book addresses the sustainability of cities in the context of sustainability science and its application to the city boundary. In doing so it investigates all the components of a city on the basis of sustainability criteria. To achieve sustainability it is essential to adopt an integrated...
Persistent link: https://www.econbiz.de/10012402131