Showing 1 - 10 of 10
This book investigates the dynamics of the management of sustainability in networks and clusters - an area of … increasing importance that is neglected by the many studies addressing sustainability at the single-enterprise level. The focus … behaviors and “unique” networks, and describes principles and tools for the implementation and management of sustainability …
Persistent link: https://www.econbiz.de/10012396192
and Sustainable Cities -- Measuring Your Company’s Impact: How to Make the Most of Sustainability Reporting Frameworks …
Persistent link: https://www.econbiz.de/10012396573
This book explores the influence of the modes of knowledge transfer and environmental dynamism on the relationship between strategic actions and the sustainable balanced scorecard measurement of performance. Special emphasis is placed on emerging multinational enterprises in Kenya, a country...
Persistent link: https://www.econbiz.de/10012397988
This book challenges the traditional models of modern economy, business education and management, which are devoted to the concepts of scarcity, competition, growth and yield. It deconstructs the spiral of acceleration in which technological shifts concerning global markets and enterprises...
Persistent link: https://www.econbiz.de/10012397995
-National Comparison Between Canada and Germany -- Educating for Change in Mindset and Worldview on Sustainability: One Teacher's Story …
Persistent link: https://www.econbiz.de/10012396366
This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors … provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more … accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key …
Persistent link: https://www.econbiz.de/10012396527
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a … strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in … organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying …
Persistent link: https://www.econbiz.de/10012397783
marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to … emerging market consumers through various marketing strategies, processes and programs in the context of emerging market … students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides …
Persistent link: https://www.econbiz.de/10012398260
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets … understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive …
Persistent link: https://www.econbiz.de/10012398265
marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing … technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing … processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related …
Persistent link: https://www.econbiz.de/10012398338