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Electronic Commerce 2018 : A Managerial and Social Networks Perspective

Turban, Efraim; Outland, Jon; King, David; Lee, Jae Kyu; … - 2018 - 9th ed. 2018

networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain … non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating … the Internet of Things -- Chapter 7. Intelligent (Smart) E-Commerce -- Chapter 8. Social Commerce: Foundations, Social …

Persistent link: https://www.econbiz.de/10012396634

Targeting Using Augmented Data in Database Marketing : Decision Factors for Evaluating External Sources

Hüttenrauch, geb. Krämer - 2016

This study delivers insights on which external sources - e.g. website click behavior, surveys, or social media data - can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data...

Persistent link: https://www.econbiz.de/10012397867

Strategy is Digital : How Companies Can Use Big Data in the Value Chain

Cordón, Carlos - 2016

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in...

Persistent link: https://www.econbiz.de/10012397878

Communication in Organizational Environments : Functions, Determinants and Areas of Influence

Rogala, Anna - 2016

This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative...

Persistent link: https://www.econbiz.de/10012398197

Social Media Management : Technologies and Strategies for Creating Business Value

Van Looy, Amy - 2016

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely...

Persistent link: https://www.econbiz.de/10012396236

Brand Fans : Lessons from the World's Greatest Sporting Brands

Smith, Aaron C.T. - 2017

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these...

Persistent link: https://www.econbiz.de/10012396507

Supply Chain Finance : Integrating Operations and Finance in Global Supply Chains

Zhao, Lima; Huchzermeier, Arnd - 2018

This textbook presents a coherent and robust structure for integrated risk management in the context of operations and finance. It explains how the operations-finance interface jointly optimizes material and financial flows under intricate risk exposures. The book covers financial flexibility,...

Persistent link: https://www.econbiz.de/10012396727

Global Luxury : Organizational Change and Emerging Markets since the 1970s

Donzé, Pierre-Yves (ed.); Fujioka, Rika (ed.) - 2018

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury...

Persistent link: https://www.econbiz.de/10012396592

Fashion Branding and Communication : Core Strategies of European Luxury Brands

Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2017

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion...

Persistent link: https://www.econbiz.de/10012397994

The Influence of Business Cultures in Europe : An Exploration of Central, Eastern, and Northern Economies

Crane, Robert A. (ed.) - 2018

‘Robert Crane's authors provide us with the kind of information we need. They do not limit themselves to present affairs, but also give us insight into the historical developments that helped to shape the present.’ -Geert Hofstede This book explores the way that culture and societal values...

Persistent link: https://www.econbiz.de/10012396678

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