Corporate Web strategies in Europe : perspectives on best practice, innovation and one-to-one marketing
Paul McGurran
| Year of publication: |
1997
|
|---|---|
| Authors: | MacGurran, Paul |
| Publisher: |
Leatherhead, Surrey : Pira International |
| Subject: | Europa | Unternehmen | Internet | Direktmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 130 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 1-85802-206-1 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004362914