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Strategic Retail Management : Text and International Cases

Zentes, Joachim - 2017 - 3rd ed. 2017

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions...

Persistent link: https://www.econbiz.de/10012396187

Social Commerce : Marketing, Technology and Management

Turban, Efraim - 2016 - 1st ed. 2016

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone...

Persistent link: https://www.econbiz.de/10012396235

The Satisfaction of Change : How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes

Del Giudice, Manlio - 2017

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce...

Persistent link: https://www.econbiz.de/10012396317

Electronic Commerce 2018 : A Managerial and Social Networks Perspective

Turban, Efraim; Outland, Jon; King, David; Lee, Jae Kyu; … - 2018 - 9th ed. 2018

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of...

Persistent link: https://www.econbiz.de/10012396634

Online Growth Options for Retailers : Three Essays on Domestic and International Growth Strategies with Online Retailing

Schu, Matthias - 2017

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization...

Persistent link: https://www.econbiz.de/10012398225

Management and Governance of Networks : Franchising, Cooperatives, and Strategic Alliances

Windsperger, Josef (ed.); Cliquet, Gérard (ed.); … - 2017

cooperatives, franchising networks and strategic alliances. Further, it presents a strategic group perspective on franchisers and … discusses both social entrepreneurship issues in franchising and franchising strategies for Indigenous entrepreneurship in …1.Management and Governance of Networks: An Introduction -- PartI: FRANCHISING -- 2.Strategic Groups in the French …

Persistent link: https://www.econbiz.de/10012398228

The Role of Franchising on Industry Evolution : Assessing the Emergence of Franchising and its Impact on Structural Change

Beere, Rosalind - 2017

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising … overview of franchising. The Role of Franchising on Industry Revolution then focuses on two core elements; the emergence or … franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes …

Persistent link: https://www.econbiz.de/10012398256

The Globalization Conundrum—Dark Clouds behind the Silver Lining : Global Issues and Empirics

Chakrabarti, Gagari (ed.); Sen, Chitrakalpa (ed.) - 2019

This book brings together experts from four continents (Asia, North America, Europe, Africa) and from varied disciplines to discuss a spectrum of problems created by globalization, such as the economic and financial, environmental, legal, cultural, socio-economic and social media impacts. The...

Persistent link: https://www.econbiz.de/10012396480

Leadership Theory and Research : A Critical Approach to New and Existing Paradigms

Harrison, Christian - 2018

‘This is an ideal text for students and executives seeking an overview of existing leadership research and […] insight into leadership practices in modern contemporary organisations.’ -Denis Harrington, Head of Graduate Business, Waterford Institute of Technology, Ireland ‘This work...

Persistent link: https://www.econbiz.de/10012397746

Measuring Electronic Word-of-Mouth Effectiveness : Developing and Applying the eWOM Trust Scale

Weitzl, Wolfgang - 2017

Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the...

Persistent link: https://www.econbiz.de/10012396188