This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on … our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are … covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding …

corporate reputation Executives and managers interested in the successful management of corporate brands About the Author Dr …

new thinking in management. As a result, both strategy and communication are important drivers of innovation and growth … innovation management and communication management at both strategic and operational levels. This book makes an important …

articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique … characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury … management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury …

and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and … multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to … retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence …

with performance management which can be applied across organizations and industries worldwide. Based on empirical evidence … performance management process (PMP) planning and implementation. The elements of the framework are approached from a macro … are interrelated and should reinforce one another. This can be achieved through an effective performance management …