Extent:
Online-Ressource (XII, 250 p. 42 illus, online resource)
Series:
Type of publication: Book / Working Paper
Language: English
ISBN: 978-3-319-54768-8 ; 978-3-319-54767-1
Other identifiers:
10.1007/978-3-319-54768-8 [DOI]
Classification: Marketing ; Unternehmensführung
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012396255