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Research -- 3. Topoi in Neuromarketing Ethics -- 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies -- 5 …. The Limits and the Ethics of Consumer Profiling -- 11. Ethical Dilemmas of Future Technologies -- 12. The Ethics of …
Persistent link: https://www.econbiz.de/10012396207
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a...
Persistent link: https://www.econbiz.de/10012396438
-- Chapter 2 Case study -- Chapter 3 Systematic literature review -- Chapter 4 Making sense of big data -- Chapter 5 Ethics in …
Persistent link: https://www.econbiz.de/10012396180
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in...
Persistent link: https://www.econbiz.de/10012396713
Written in the tradition of the Frankfurt School of critical theory, this book develops a practical theory designed to humanise management education. Inevitably encountering deeply authoritarian business schools, the author sets the rigidity of curriculum against a student-centred approach found...
Persistent link: https://www.econbiz.de/10012396202
exercise moral strength at work. Drawing insight from the latest research in management, business ethics, organizational …
Persistent link: https://www.econbiz.de/10012396274
1. Authenticity and Ethics in Ghostwriting -- 2. Emergence of a Professional Practice -- 3. Political Communications …
Persistent link: https://www.econbiz.de/10012396349
This book explores the behavioral phenomenon that is intended to aid in the benefit of others, known as prosocial behavior. The author combines eight years of quantitative and qualitative research to explain and delineate the antecedents to prosocial leadership and align these findings into an...
Persistent link: https://www.econbiz.de/10012396403
a critical assessment of ethical leadership as a leadership theory, showing how ethics and theology became separated …1. Ethics, Leadership, and Ethical Leadership -- 2. Reconnecting Ethics and Theology -- 3. Biblical Theology -- 4 …
Persistent link: https://www.econbiz.de/10012396412
This work argues for a moral consideration of animal work relations. Paying special attention to the livestock industry, the author challenges the zootechnical denigration of animals for increased productivity awhile championing the collaborative nature of work. For Porcher, work is not merely a...
Persistent link: https://www.econbiz.de/10012396600