Ethical challenges in commercial social marketing
Year of publication: |
2011
|
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Authors: | Anker, Thomas Boysen ; Kappel, Klemens |
Published in: |
The SAGE handbook of social marketing. - Los Angeles : SAGE, ISBN 978-1-84920-188-9. - 2011, p. 284-297
|
Subject: | Social Marketing | Social marketing | Marketingmanagement | Marketing management | Ethik | Ethics | Unternehmen | Enterprise |
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