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book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both … industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic … management, which now are the most crucial items on the luxury fashion industry’s senior management agenda …
Persistent link: https://www.econbiz.de/10012396283
This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward … sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and … sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and …
Persistent link: https://www.econbiz.de/10012396691
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of …, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a … brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a …
Persistent link: https://www.econbiz.de/10012397994
Luxury Brands -- 5. Champagne, between Terroir and Luxury(1945-2014) -- 6. Christian Dior-New York: French Fashion in the …
Persistent link: https://www.econbiz.de/10012396592
This book challenges the traditional models of modern economy, business education and management, which are devoted to the concepts of scarcity, competition, growth and yield. It deconstructs the spiral of acceleration in which technological shifts concerning global markets and enterprises...
Persistent link: https://www.econbiz.de/10012397995
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements,...
Persistent link: https://www.econbiz.de/10012398009
Providing a critical insight into the growth of the second-hand luxury and vintage fashion industry, this book offers a … supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those …1. Introduction to Vintage Luxury Fashion; Daniella Ryding, Claudia E. Henninger & Marta Blazquez Cano -- 2 …
Persistent link: https://www.econbiz.de/10012396410
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the...
Persistent link: https://www.econbiz.de/10012396542
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which...
Persistent link: https://www.econbiz.de/10012396544
with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of …
Persistent link: https://www.econbiz.de/10012397646