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Business Project Management and Marketing : Mastering Business Markets

Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.); … - 2016 - 1st ed. 2016

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial...

Persistent link: https://www.econbiz.de/10012396309

Network Embeddedness : Examining the Effect on Business Performance and Internationalization

Ratajczak-Mrozek, Milena - 2017

This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic...

Persistent link: https://www.econbiz.de/10012396369

Nuanced Account Management : Driving Excellence in B2B Sales

Shankar, Bala - 2018

“Nuanced Account Management is a ‘how to’ book. Born out of insights gained over two decades in the B2B industry, the book presents a comprehensive and practical approach to delighting customers and driving profitability. Powerful thoughts expressed in a simple and easy to read style.” -...

Persistent link: https://www.econbiz.de/10012396469

Industry Trends in Cloud Computing : Alternative Business-to-Business Revenue Models

Dempsey, David; Kelliher, Felicity - 2018

Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new...

Persistent link: https://www.econbiz.de/10012397729

Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times

Rizomyliotis, Ioannis - 2017

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased...

Persistent link: https://www.econbiz.de/10012398361

The Quintessence of Supply Chain Management : What You Really Need to Know to Manage Your Processes in Procurement, Manufacturing, Warehousing and Logistics

Poluha, Rolf G. - 2016 - 1st ed. 2016

manage your processes in procurement, manufacturing, warehousing and logistics. In addition to a wealth of illustrations and …

Persistent link: https://www.econbiz.de/10012396311

Agile Procurement : Volume I: Adding Value with Lean Processes

Nicoletti, Bernardo - 2018

This book is the first of two volumes presenting a business model to add value through Procurement. Including several … inter-company relations. Agile Procurement presents the application of the Agile method which optimises and digitizes … of organisations, agile procurement requires a change of paradigm. This volume examines these areas of improvement and …

Persistent link: https://www.econbiz.de/10012396550

The Co-Creation Edge : Harnessing Big Data to Transform Sales and Procurement for Business Innovation

Gouillart, Francis - 2016

Rapid changes in business along with better informed customers threaten the traditional sales and procurement process …. Thousands of sales and procurement people are threatened with extinction, yet all is not destined to be doom and gloom. A new … procurement professionals have a bright future ahead of them if they can respond to six trends that the authors have identified in …

Persistent link: https://www.econbiz.de/10012398144

The Strategic Procurement Practice Guide : Know-how, Tools and Techniques for Global Buyers

Weigel, Ulrich - 2017

This practice guide on procurement strategy brings together methods and tools used by global purchasers across … negotiation strategy. The authors present their perspectives on all important questions of strategic procurement such as: how to … to solve procurement crisis and proactively avoid them? How does off-shore team management work and how to increase the …

Persistent link: https://www.econbiz.de/10012398332

Chinese Business Law

Yu, Danling - 2019

This book offers the first definitive English-language resource on Chinese business law. Written by an authoritative source, the book accurately describes what the business law is and explains legislative intentions underlying the myriad of law, rules, and regulations. Moreover, it provides the...

Persistent link: https://www.econbiz.de/10012396622