The Co-Creation Edge : Harnessing Big Data to Transform Sales and Procurement for Business Innovation
Year of publication: |
2016
|
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Authors: | Gouillart, Francis |
Other Persons: | Quancard, Bernard (contributor) |
Publisher: |
New York : Palgrave Macmillan |
Subject: | Innovation | Big Data | Big data | Beschaffung | Procurement | Data Mining | Data mining | Öffentlicher Auftrag | Public contract | Kundenintegration | Customer integration | Absatz | Prognose |
Extent: | Online-Ressource (VII, 186 p. 10 illus., 9 illus. in color, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-137-52677-9 ; 978-1-137-52675-5 |
Other identifiers: | 10.1057/978-1-137-52677-9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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