Cultures discusses key theoretical concepts concerning celebrity, fandoms, subculture, consumerism and marketing through a … range of examples in film, travel and tourism, football and music. With an emphasis on social media, and how various online … participation through “new” media -- Chapter 6 Fans and tourism -- Chapter 7 Football fans - representations, motivations and place …

Ethnography: An ‘Exotic’ Ethnographer’s Perspective -- Chapter 9. Mapping Marketing Communications in Asian Tourism: Case Study …This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research … to publish their qualitative journeys, it aims to encourage further Asian qualitative tourism research production. The …

, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e ….g., wedding and bridal photography tourism, roots/affinity tourism and shamanic tourism), investigate a wide range of topics (e … provides tourism researchers, students and practitioners a consolidated, comprehensive and updated reference for the …

: Strategic Marketing in Film Tourism: The Case of Reality TV Programmes in South Korea -- Chapter 6: Where’s that Beach? Visual …This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is …, India, Japan, South Korea, Thailand, Hong Kong, Indonesia, and Singapore. By focusing emphatically on film tourism in the …

disrupting, re-creating and transforming the production and consumption of tourism. House swapping, ridesharing, voluntourism …, couchsurfing, dinner hosting, social enterprise and similar phenomena are among these collective innovations in tourism that are … creative opportunities for tourism that are emerging from them, and how governments are responding to these new challenges. In …

emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation … marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the … identification of changes in marketing programs that can improve brand performance. In todays environment of information overload …

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to … explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing … concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such …

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in … Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment … increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same …

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors … provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more … accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key …

research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing … practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in … -- Connected Stadium: A Pillar for Football Clubs’ Marketing Development? -- Knowing Me, Knowing You: Mentorship, Friendship, and …