Visualizing Marketing : From Abstract to Intuitive
Year of publication: |
2017
|
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Authors: | Kucuk, S. Umit |
Publisher: |
Cham : Palgrave Macmillan |
Subject: | Marketing | Visualisierung | Visualization | Marketing-Mix | Marketingtheorie |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (IX, 126 p. 52 illus, online resource) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-48027-5 ; 978-3-319-48026-8 |
Other identifiers: | 10.1007/978-3-319-48027-5 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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