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Handbook of Integrated CSR Communication
Terlutter, Ralf (ed.); Weder, Franzisca (ed.);  … - 2017
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a...
Persistent link: https://www.econbiz.de/10012396438
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Managing for Social Impact : Innovations in Responsible Enterprise
Cronin, Mary J. (ed.); Dearing, Tiziana C. (ed.) - 2017
This book presents innovative strategies for sustainable, socially responsible enterprise management from leading thinkers in the fields of corporate citizenship, nonprofit management, social entrepreneurship, impact investing, community-based economic development and urban design. The book’s...
Persistent link: https://www.econbiz.de/10012396573
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Essays on sustainability and management : emerging perspectives
Sarkar, Runa (ed.); Shaw, Annapurna (ed.) - 2017
marketing -- Chapter 7. Green Marketing by Suren Sista -- Chapter 8. Have Green, Pay More: An Empirical Investigation of …
Persistent link: https://www.econbiz.de/10012398213
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Marketing Renewable Energy : Concepts, Business Models and Cases
Herbes, Carsten (ed.); Friege, Christian (ed.) - 2017
renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or … online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers … combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for …
Persistent link: https://www.econbiz.de/10012398330
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Leadership for Global Systemic Change : Beyond Ethics and Social Responsibility
Robinson-Easley, Christopher Anne - 2017
This book argues that organizations, corporations, and governments have the abilities and resources to drive deep systemic change, yet fail to evoke change strategies that can significantly improve the social fabric of our global environment. It actively engages the reader in a conversation that...
Persistent link: https://www.econbiz.de/10012396321
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Managing Corporate Responsibility in the Real World : Lessons from the frontline of CSR
Kuisma, Jouko - 2017
This book is a comprehensive, road-tested framework for managing Corporate Social Responsibility (CSR) based on years of award winning performance in senior management roles in a multinational business. The author shows why non-financial performance indicators are just as important as financial...
Persistent link: https://www.econbiz.de/10012396546
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The Goals of Sustainable Development : Responsibility and Governance
Crowther, David (ed.); Seifi, Shahla (ed.);  … - 2018
-- Chapter 9. Junk mail advertisement in the context of sustainable marketing -- Chapter 10. The neo …
Persistent link: https://www.econbiz.de/10012396222
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Business Models in the Circular Economy : Concepts, Examples and Theory
De Angelis, Roberta - 2018
This book focuses on the role of corporations in the transition towards an economy that works more in line with ecological limits. It is centred on business model innovation in the context of the circular economy, which is gaining consensus across business, policy and academic circles by...
Persistent link: https://www.econbiz.de/10012396234
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Sustainability and Social Responsibility: Regulation and Reporting
Akisik, Orhan (ed.); Wooldridge, William (ed.) - 2018
This book addresses key issues related to the choice between governments regulating and enforcing society’s sustainability and social responsibility objectives, and firms reporting on their sustainable and socially responsible activities so stakeholders can exert pressure on firms to achieve...
Persistent link: https://www.econbiz.de/10012396300
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Sustainability and Social Responsibility of Accountability Reporting Systems : A Global Approach
Caliyurt, Kiymet Tunca (ed.); Said, Roshima. (ed.) - 2018
This book explores sustainability and social responsibility from the point of view of accountability reporting systems. The contributions to this volume open up discussions about the theory and application of sustainability and social responsibility across various corporate sectors and assists...
Persistent link: https://www.econbiz.de/10012396334