social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e …

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the … included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics … practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the …

"This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners …." - Donald K. Wright, College of Communication, Boston University, USA "This book provides a compelling case that effective … communication for an organization is as much about the outside-in as the inside-out perspective” - Maximilian Schoeberl, Executive …

This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate … environments. Including perspectives from psychology, sociology and management science, Communication in Organizational … effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate …