Basil, Debra Z. (ed.); Diaz-Meneses, Gonzalo (ed.); … - 2019
Part I: Understanding Social Marketing -- Chapter 1 The Big Picture in Social Marketing -- Chapter 2 The Fundamentals of Social Marketing -- Chapter 3 Research and Evaluation in Social Marketing -- Chapter 4 Theory in Social Marketing -- Chapter 5 A Brief History of Social Marketing -- Part II...
