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~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The European retail digest : the authoritative guide to trends and developments in retailing across Europe"
~person:"Foscht, Thomas"
~subject:"Werbepsychologie"
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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Enter the era of reverse psychology marketing
Sinha, Indrajit
;
Foscht, Thomas
- In:
The European retail digest : the authoritative guide to …
54
(
2007/08
),
pp. 48-50
Persistent link: https://www.econbiz.de/10003530368
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