Enter the era of reverse psychology marketing
Year of publication: |
2007
|
---|---|
Authors: | Sinha, Indrajit ; Foscht, Thomas |
Published in: |
The European retail digest : the authoritative guide to trends and developments in retailing across Europe. - Oxford, ISSN 1352-9633, ZDB-ID 1344027-5. - Vol. 54.2007/08, p. 48-50
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour |
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