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This book presents an up-to-date portrait of the characteristics of sport clubs in various European countries and their … role in society and the national sport system. Furthermore, it offers a cross-national comparative perspective of sport … backgrounds of sport clubs, the book is organized in three parts. First, the authors provide an overview of the theoretical …
Persistent link: https://www.econbiz.de/10012402039
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …
Persistent link: https://www.econbiz.de/10012402227
This book provides an extensive, up-to-date overview of the ways in which information and communication technologies (ICTs) can be used to develop tourism and hospitality. The coverage encompasses a wide variety of topics within the field, including virtual reality, sharing economy and...
Persistent link: https://www.econbiz.de/10012396106
, dark tourism, sports tourism, and wine tourism. Emphasis is placed on the importance of the smart destinations concept and …
Persistent link: https://www.econbiz.de/10012396580
From the Content: Aborigine -- Accessibility -- Accommodation -- Acculturation -- Activity -- Actor-network theory -- Adaptation -- Adventure -- Advertisement -- Afghanistan -- Backpacker -- Bahamas -- Bahrain -- Balance of payments -- Bangladesh -- Barbados -- Beach -- Behavior, tourist --...
Persistent link: https://www.econbiz.de/10012397869
This book employs an interdisciplinary, cross-sectoral lens to explore the collaborative dynamics that are currently disrupting, re-creating and transforming the production and consumption of tourism. House swapping, ridesharing, voluntourism, couchsurfing, dinner hosting, social enterprise and...
Persistent link: https://www.econbiz.de/10012398250
This book presents a series of studies on the socio-economic impacts of tourism, with a special focus on the determinants of tourism competitiveness at the destination level. The authors offer a systematic overview of this important issue, presenting relevant empirical studies from different...
Persistent link: https://www.econbiz.de/10012496185
Consumer Intelligence and Analytics -- Data Management -- Social Media -- eTourism and Smart Destinations -- Intelligence Systems: Mobile, Wearable, and Sensor -- Tourism Website Analytics -- Distribution Systems -- ICT and Tourism Experiences -- e-Learning.
Persistent link: https://www.econbiz.de/10014018514
This volume explores the links between the rapidly growing phenomenon of social entrepreneurship (SE) and the international tourism and hospitality industry. This unique industry is particularly ripe for transformation by SE and the book’s authors delve deeply into the reasons for this. The...
Persistent link: https://www.econbiz.de/10014018788
The assessment of local, regional or national impacts of an influx of tourists - of different kind and origin - has in recent years become a new challenge for economics research in the tourism sector. There is a clear need to develop solid methodologies through which the socio-economic impacts...
Persistent link: https://www.econbiz.de/10014015397