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~isPartOf:"SpringerLink / Bücher"
~language:"eng"
~person:"Belk, Russell W."
~person:"Dixit, Saurabh Kumar"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mohd Suki, Norazah"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Hospitality industry"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
~type_genre:"Textbook"
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Belk, Russell W.
Dixit, Saurabh Kumar
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Mohd Suki, Norazah
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Agarwal, Sumit
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Legends in consumer behavior
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International journal of advertising : the quarterly review of marketing communications
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Brand management ; Vol. 4
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Critical marketing : issues in contemporary marketing
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ECONIS (ZBW)
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Diversity in European Marketing : Text and Cases
Rudolph, Thomas
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2012
domains, Managers involved in diverse marketing issues (such as product and
brand
managers, retail category managers, supply …
Persistent link: https://www.econbiz.de/10014015752
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