This edited volume explores how the rapid development of business model innovation changes innovation management at an … identify and examine recent trends which have the potential to disrupt the traditional way of managing innovation, notably in … terms of creativity, product development, and process change. In line with the constant globalization of innovation, the …

This edited volume brings together academics from both innovation and marketing fields to explore the additional value … services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated … by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation …

1. Herausforderung Innovationsmanagement -- 1.1 Motivation, Ansatzpunkt und Ziel -- 1.2 Innovation ist, wenn die Kunden … tatsächliche Ermittlung der Kundenbedarfe -- 4.3 Fallstudie zur Kundennähe: SERO Pumpenfabrik GmbH -- 4.4 Value Innovation … Hauptprojekts -- 4.7 Prozessorganisation — die konsequente Umsetzung der Innovation -- 4.8 Kernkompetenzmanagement und …

innovation and entrepreneurship. Based on a process-oriented innovation-entrepreneurship framework, the author investigates the … integration of market pull and technology push activities in the innovation process. …Foreword Both academic fields, innovation management and entrepreneurship, have been developed over years quite …