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~isPartOf:"SpringerLink / Bücher"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Emotion"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Hesse, Jürgen
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The impact of theory on representations of the consumer and the marketing organisation
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Transformative consumer research for personal and collective well-being
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Country of origin effect : looking back and moving forward
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Cross-cultural and critical perspectives on brands
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbook of qualitative research methods in marketing
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Beyond sustainability
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Brand management ; Vol. 4
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Challenges and trends in modern banking
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Critical marketing : issues in contemporary marketing
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E-business : state of the art of ICT based challenges and solutions
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Electronic retailing
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Handbook of Islamic marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of research on international advertising
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Handbook of strategic e-business management
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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International advertising and communication : current insights and empirical findings
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Les outils de l'économiste à l'épreuve ; 1
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Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing management : a cultural perspective
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Research in consumer behavior
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Routledge frontiers in the development of international business, management and marketing
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Diversity in European Marketing : Text and Cases
Rudolph, Thomas
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2012
domains, Managers involved in diverse marketing issues (such as product and
brand
managers, retail category managers, supply …
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