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~isPartOf:"SpringerLink / Bücher"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Hesse, Jürgen
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Consumer behavior analysis : (a) rational approach to consumer choice
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Routledge companions in business, management and accounting
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The impact of theory on representations of the consumer and the marketing organisation
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Transformative consumer research for personal and collective well-being
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Country of origin effect : looking back and moving forward
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Handbook of developments in consumer behaviour
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International journal of advertising : the quarterly review of marketing communications
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
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Diversity in European Marketing : Text and Cases
Rudolph, Thomas
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2012
domains, Managers involved in diverse marketing issues (such as product and
brand
managers, retail category managers, supply …
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