This book provides an original analysis of the economic success of Overseas Chinese merchants in Southeast Asia: The ethnically homogeneous group of Chinese middlemen is an informal, low-cost organization for the provision of club goods, e.g. contract enforcement, that are essential to...

China wird in naher Zukunft einer der wichtigsten Konsumentenmärkte für westliche Unternehmen. Bisher fehlt westlichen Managern jedoch ein „Consumer Insight“ in Bezug auf chinesische Konsumenten, weshalb zahlreiche Markteinführungen innovativer Produkte westlicher Firmen in China...

The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners:...