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Management and Marketing of Wine Tourism Business : Theory, Practice, and Cases

Sigala, Marianna (ed.); Robinson, Richard N. S. (ed.) - 2019

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary … technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and …. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine …

Persistent link: https://www.econbiz.de/10012395974

Product Innovation in the Global Fashion Industry

Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2018

This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new ideas to produce new products, processes, services or business practices. As an initial attempt to understand innovation in fashion, this volume focuses on product innovations,...

Persistent link: https://www.econbiz.de/10012397771

Strategic Marketing and Innovation for Indian MSMEs

Srinivasan, R. - 2017

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a … strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in … organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any …

Persistent link: https://www.econbiz.de/10012397783

Marketing Renewable Energy : Concepts, Business Models and Cases

Herbes, Carsten (ed.); Friege, Christian (ed.) - 2017

renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or … online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers … combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for …

Persistent link: https://www.econbiz.de/10012398330

Wine Queens : Understanding the Role of Women in Wine Marketing

Ramšak, Mojca - 2015

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and … from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used …

Persistent link: https://www.econbiz.de/10012402052

Cultural Tourism in a Digital Era : First International Conference IACuDiT, Athens, 2014

Katsoni, Vicky - 2015

tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in …

Persistent link: https://www.econbiz.de/10012402057

Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation

Brem, Alexander - 2015

This edited volume brings together academics from both innovation and marketing fields to explore the additional value … for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to … reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and …

Persistent link: https://www.econbiz.de/10012402077

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment

Lucas, Christian - 2015

business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …

Persistent link: https://www.econbiz.de/10012402227

Pharmaceutical Prices in the 21st Century

Babar, Zaheer-Ud-Din - 2015

The book is an essential, comprehensive text onglobal drug pricing and covers a range of pharmaceutical pricing issues. It has twenty-two chapters in total;nineteenof which are case studieson an array of high, middle, and low income countries. The final three chaptersdiscussvalue-based pricing,...

Persistent link: https://www.econbiz.de/10014018187

Information and Communication Technologies in Tourism 2015 : Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015

Tussyadiah, Iis - 2015

, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality …

Persistent link: https://www.econbiz.de/10014018514