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Cause related Marketing -- Corporate Social Responsibility -- Strukturgleichungsmodell. … auf den Kaufentscheidungsprozess. Die Autorin konzeptualisiert ein Strukturgleichungsmodell, welches die Wirkung …
Persistent link: https://www.econbiz.de/10014015817
Part I: Theoretical Setting for Regional Strategies and Regional Success -- 1 Introduction -- 2 Theoretical Foundation and Literature Review -- Part II: Development of a Regional Success Factor Model for the Analysis of the Regional Strategy-Success Relationship -- 3 Structural Equation...
Persistent link: https://www.econbiz.de/10014015237
Entrepreneurial alertness plays an important role in the processes of opportunity exploration and exploitation. A central thesis of this dissertation is that opportunity creation requires a certain transformation of an individual entrepreneur's mental schema. A four-dimension structure of the...
Persistent link: https://www.econbiz.de/10014016189
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in...
Persistent link: https://www.econbiz.de/10012395874
This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis...
Persistent link: https://www.econbiz.de/10012395933
Sebastian Frericks examines, based on a qualitative content analysis, the factors that lead large German listed companies to downfall. He finds factors and motives uncared for as well as new interrelations between variables that can be used to develop a future-looking risk sensitivity based on a...
Persistent link: https://www.econbiz.de/10012396062
This book puts forward a carefully crafted theoretical framework that makes a substantial contribution to the field of organizational resilience. It is a framework that goes far beyond the traditional crisis management perspective (accidents, scandals, etc) to an investigation of the...
Persistent link: https://www.econbiz.de/10012396513
-- Einführung in die Krisenkommunikation am Beispiel der Coca-Cola-Krise -- Zeitgemäße Krisenkommunikation -- Krisenmanagement in … Krisenkommunikation am Beispiel der Coca-Cola-Krise Zeitgemäße Krisenkommunikation Krisenmanagement in den Entwicklungsphasen How to …
Persistent link: https://www.econbiz.de/10014017521
Was ist gute Krisenkommunikation, oder: Wie man die Krise plant -- Der Werkzeugkasten für die Krisenarbeit -- Ihre Krise im Fernsehen – wenn alle Welt zuschaut -- Online ist alles anders – oder doch nicht?
Persistent link: https://www.econbiz.de/10014017612
Was ist gute Krisenkommunikation? Oder: Wie man die Krise plant -- Der Werkzeugkasten für die Krisenarbeit -- Ihre Krise im Fernsehen – wenn alle Welt zuschaut -- Online ist alles anders – oder doch nicht?.
Persistent link: https://www.econbiz.de/10014019649