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Cause related Marketing -- Corporate Social Responsibility -- Strukturgleichungsmodell. … auf den Kaufentscheidungsprozess. Die Autorin konzeptualisiert ein Strukturgleichungsmodell, welches die Wirkung …
Persistent link: https://www.econbiz.de/10014015817
Part I: Theoretical Setting for Regional Strategies and Regional Success -- 1 Introduction -- 2 Theoretical Foundation and Literature Review -- Part II: Development of a Regional Success Factor Model for the Analysis of the Regional Strategy-Success Relationship -- 3 Structural Equation...
Persistent link: https://www.econbiz.de/10014015237
Entrepreneurial alertness plays an important role in the processes of opportunity exploration and exploitation. A central thesis of this dissertation is that opportunity creation requires a certain transformation of an individual entrepreneur's mental schema. A four-dimension structure of the...
Persistent link: https://www.econbiz.de/10014016189
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in...
Persistent link: https://www.econbiz.de/10012395874
Sebastian Frericks examines, based on a qualitative content analysis, the factors that lead large German listed companies to downfall. He finds factors and motives uncared for as well as new interrelations between variables that can be used to develop a future-looking risk sensitivity based on a...
Persistent link: https://www.econbiz.de/10012396062
This book puts forward a carefully crafted theoretical framework that makes a substantial contribution to the field of organizational resilience. It is a framework that goes far beyond the traditional crisis management perspective (accidents, scandals, etc) to an investigation of the...
Persistent link: https://www.econbiz.de/10012396513
Ad-hoc-Krisen treten urplötzlich auf. Sie sind durch herkömmliche Frühwarnsysteme nicht zu orten und bergen existenzgefährdendes Potenzial. Ihre Häufigkeit nimmt in dynamischen Wettbewerbsverhältnissen und in einer vernetzten Welt sprunghaft zu. Nur durch spezifische Managementansätze zur...
Persistent link: https://www.econbiz.de/10013517370
Vier Erfolgsformeln krisengeschützter Unternehmen -- Treiber der Konzentration: der Industry Shark -- Klein, aber fein: der Local Specialist -- Einzigartige marktbezogene Fähigkeiten: der Regional Hero -- Nachhaltiger Gewinner: der International Champion.
Persistent link: https://www.econbiz.de/10014424965
Innovative Konzepte zur Krisenbewältigung — eine aktuelle Bestandsaufnahme -- Unternehmenssanierung in Deutschland — die wirtschaftliche Lage bleibt angespannt, doch Restrukturierungen bieten klare Chancen -- Rekapitalisierung — neue Wege der Unternehmensfinanzierung -- Aus der Krise zur...
Persistent link: https://www.econbiz.de/10014014094
Bettina Hauser develops a research model, which encompasses entrepreneurial leadership as a major success factor during post-merger integration. Additionally, contextual variables, namely cultural distance and the organizational variable, relative size, are tested for their moderating effect on...
Persistent link: https://www.econbiz.de/10012819090