Wilhelm Griga explores benefits of inpatriation, issues, remediation strategies, and factors influencing inpatriate assignment effectiveness to better fulfill individual and organizational demands. The author covers inpatriation theory and presents empirical research results on inpatriates from...

Eine der bekanntesten Marken weltweit und Segment-Marktführer zu werden – für viele Unternehmen erstrebenswert. Aber wie? Dieses Buch erläutert am konkreten Beispiel McDonald’s, wie globale Unternehmen mit einer konsequenten, aber auch immer wieder modifizierten Marketing-Strategie zu...

Anja Corduan untersucht, inwieweit die in der Wissenschaft argumentierten Kommunikationsansätze für Social Media pauschale Gültigkeit beanspruchen können und ob diese kulturellen Besonderheiten unterworfen sind. In der vergleichenden Studie werden die USA, Deutschland und China analysiert,...

Konzeption der Business Development Methodik -- Motivation der Betrachtung von Emerging Markets -- Betrachtungsweise von Emerging Markets -- Von Märkten zu Räumen -- Exemplifikation der Business Development Methodik -- Transfer des Tensors -- Mutation des Tensors -- Rückkopplung des Tensors...

The European Commission presented a strategy that would allow EU companies to compute their EU tax base under a single set of tax rules at the EU level and use a common formula to distribute this tax base across the individual Member States. Company Tax Reform and Formulary Apportionment in the...

How Early Internationalizes Venture Abroad: A Review -- Die Initialinternationalisierung und ihre Konsequenzen für die Erklärung von Internationalisierungsprozessen -- Optionen der Internationalisierung offenhalten oder neue eröffnen — Panelstudie über den Markteintrittszeitpunkt deutscher...

Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally...

Climate change and its implications for consumers and policymakers, have been discussed extensively. Adrian Renner provides a unique perspective on how stockholders react if companies move towards a carbon-conscious future. A multi-country event study approach was used to analyze stock market...

In the past decades, the notion of differentiated subsidiary roles within multinational network corporations has inspired a considerable amount of research. Surprisingly, the question of whether headquarters and subsidiary managers perceive a certain subsidiary’s role in the same way has been...

A large body of strategy and international business literature has examined the relationship between internationalization (regional diversification) and firm perfo- ance over the last decades. In essence, the current state of research on the internati- alization-performance relationship must be...