Extent: | Online-Ressource (XVIII, 248 S. 36 Abb, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Description based upon print version of record Auf den Spuren eines MythosPhase 1: Gründung -- Phase 2: Nationale Expansion -- Phase 3: Going International -- Phase 4: Neuzeit -- Quo vadis, McDonald's? -- McDonald's im Überblick. |
ISBN: | 978-3-658-07096-0 ; 978-3-658-07095-3 |
Other identifiers: | 10.1007/978-3-658-07096-0 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014019468