As a method for empirical inquiry, autoethnography has gained much purchase among business school academics. This book offers exemplars of how autoethnography can be leveraged to study myriad organization and management phenomena. Drawing on his own fieldwork in Palestine, the author engages...

This unique book breaks original ground in management and organization studies by drawing on over 2½ years of ethnographic study in a major UK international airport group. Much has been written about the ‘McDonaldisation’ or ‘Disneyization’ of society, but few have been attentive to...

The books presents the study undertaken by the ASEAN-India Centre (AIC) at Research and Information System for Developing Countries (RIS) on India’s cultural links with Southeast Asia, with particular reference to historical and contemporary dimensions. The book traces ancient trade and...

How does one of the world’s biggest Enterprise Resource Planning (ERP) suppliers develop software? How do Oracle, SAP, Microsoft and Co really work? Christine Grimm presents a first-hand account of a social researcher who entered the software laboratory of one of the biggest ERP providers....

The Satisfied Customer in International Business -- Customer Satisfaction, Culture, and Personality -- The Structure of the Zone of Tolerance across Countries and Individuals -- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.

Allgemeine Grundlagen -- Theoretische Erklärungsansätze zur den Marketingorientierungen -- Konzeptionelle Grundlagen des Wirkungsmodells -- Grundlagen der Datenanalyse -- Empirische Überprüfung und Analyse des Modells -- Schlussbetrachtung.

This book represents a comprehensive state-of-the-art picture of entrepreneurship and small business management issues in the Balkans region. It provides major theoretical and empirical evidence that offers a brighter view of these fields and aims to open up opportunities for greater dialogue in...