The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …

und Erfolgswirkungen kausalanalytisch sowie experimentell anhand einer Konsumentenbefragung bei ausgewählten Lebensmittel … Konsumenten auch bereit, höhere Preise für die entsprechenden Lebensmittel zu bezahlen. …

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview … between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and … Brand Coexistence -- 5. Key Research Issues in the Marketing of Private Label and Manufacturer Brands -- 6. Research …

assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis …

Mangos from India, pasta from Italy, coffee from Colombia: Every day, we are nourished by a global food system that … go hungry, and more than thirty percent of food being wasted when it could feed the 795 million malnourished worldwide …. In Nourished Planet, the Barilla Center for Food & Nutrition offers a global plan for feeding ourselves sustainably …

Production planning in fresh food industries is a challenging task. Although modern Advanced Planning and Scheduling …, based on an in-depth analysis of three sample fresh food industries (dairy, fresh and processed meat), the author evaluates … handle the most distinguishing characteristic of fresh food industries, the short product shelf life. Starting from the …

60 supply chain specialists from production, distribution and retail of food and pharmaceuticals, drivers for resilience … highlighted. Contents Measuring Disruptions in Supply Chains Analyzing Causes of Supply Chain Disruptions Challenges in Food and …

understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand … the focus on marketing and brand management Executives and consultants in the field of marketing, brand management …

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing … that retailers, store brand managers and national brand managers are now facing. This year, the three-day event covered a …, brand equity and collaborative relationships. Lastly, a wide variety of theoretical and methodological approaches were also …