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Kampagnen führen : Potenziale professioneller Kommunikation im digitalen Zeitalter
Pietzcker, Dominik - 2016 - 1. Aufl. 2016
Dieses Buch zeigt, wie sich in Kommunikationskampagnen medienübergreifend konsistente Botschaften formulieren, vermitteln und darstellen lassen. Dabei werden sowohl analoge als auch digitale Kampagnen berücksichtigt. Dominik Pietzcker durchleuchtet den Arbeitsprozess der Kampagnensteuerung und...
Persistent link: https://www.econbiz.de/10014018881
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Real Estate Investment Trusts in Europe : Evolution, Regulation, and Opportunities for Growth
Sotelo, Ramon - 2013
in Europe has been relatively brief, REITs are well on the way to become an industry standard as a real estate investment … financial vehicle not only in Europe but throughout the developed world. This book provides both academics and decision makers … reflection of the development of different REIT-structures in Europe including the history, regulation and markets of each …
Persistent link: https://www.econbiz.de/10014017249
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The Future of Public Housing : Ongoing Trends in the East and the West
Chen, Jie - 2013
Public housing was once an important strand in western housing policies, but is seldom seen as a mainstream policy instrument for the future. In contrast, in many East Asian countries large public housing programs are underway. Behind these generalizations, there are exceptions, too. By...
Persistent link: https://www.econbiz.de/10014017348
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Handbook of International Insurance : Between Global Dynamics and Local Contingencies
Cummins, J. David (ed.); Venard, Bertrand (ed.) - 2007
International Insurance Markets: Between Global Dynamics and Local Contingencies—An Introduction -- The United States Insurance Market: Characteristics and Trends -- The Japanese Insurance Market and Companies: Recent Trends -- The UK Insurance Industry—Structure and Performance -- The...
Persistent link: https://www.econbiz.de/10014014345
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Financial Exclusion
Carbó Valverde, Santiago; Molyneux, Philip; Gardener, … - 2005
This text is concerned with the increasingly important and problematic area of financial exclusion, broadly defined as the inability and/or reluctance of particular societal groups to access mainstream financial services. This has emerged as a major international policy issue. There is growing...
Persistent link: https://www.econbiz.de/10012054045
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Handbook of Integrated CSR Communication
Terlutter, Ralf (ed.); Weder, Franzisca (ed.);  … - 2017
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a...
Persistent link: https://www.econbiz.de/10012396438
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North American Perspectives on the Development of Public Relations : Other Voices
Watson, Tom (ed.) - 2017
Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5 …) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised …
Persistent link: https://www.econbiz.de/10012396456
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Conference Proceedings Trends in Business Communication 2016
Brunner-Sperdin, Alexandra (ed.);  … - 2017
These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The...
Persistent link: https://www.econbiz.de/10012396572
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Professionalizing Public Relations : History, Gender and Education
Fitch, Kate - 2016
This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth...
Persistent link: https://www.econbiz.de/10012398037
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Handbuch Controlling der Kommunikation : Grundlagen – Innovative Ansätze – Praktische Umsetzungen
Esch, Franz-Rudolf (ed.); Langner, Tobias (ed.);  … - 2016 - 2. Aufl. 2016
Der vierte Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit dem Kommunikationscontrolling, das die wirkungsvolle Steuerung und Kontrolle von Kommunikationsmaßnahmen sowie die Steigerung von Effektivität und Effizienz ermöglicht. Führende Experten liefern fundiertes Know-how...
Persistent link: https://www.econbiz.de/10012402110