Narrow search
Showing 1 - 10 of 292
Cover Image
A History of British Actuarial Thought
Turnbull, Craig - 2017
insurance. It discusses how new actuarial approaches were developed within each practice area, and how these emerging ideas … general insurance reserving; the adoption of risk-based reserving and the Guaranteed Annuity Option crisis at the end of the … Insurance (1851 - 1994) -- Conclusions: Looking Back, Looking Forward …
Persistent link: https://www.econbiz.de/10012397348
Cover Image
Handbook of International Insurance : Between Global Dynamics and Local Contingencies
Cummins, J. David (ed.); Venard, Bertrand (ed.) - 2007
International Insurance Markets: Between Global Dynamics and Local Contingencies—An Introduction -- The United States … Insurance Market: Characteristics and Trends -- The Japanese Insurance Market and Companies: Recent Trends -- The UK Insurance … Industry—Structure and Performance -- The French Insurance Market: Background and Trends -- The German Insurance Industry …
Persistent link: https://www.econbiz.de/10014014345
Cover Image
The British Insurance Industry Since 1900 : The Era of Transformation
Carter, Robert L. - 2009
A comprehensive chronicle of thetransformation of the intensely competitive British insurance industry in response to …
Persistent link: https://www.econbiz.de/10012106192
Cover Image
Advances in Advertising Research IX : Power to Consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - 2018
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...
Persistent link: https://www.econbiz.de/10012395869
Cover Image
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Sarstedt, Marko; Mooi, Erik - 2019 - 3rd ed. 2019
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process,...
Persistent link: https://www.econbiz.de/10012395948
Cover Image
Consumer Behavior over the Life Course : Research Frontiers and New Directions
Moschis, George P. - 2019
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...
Persistent link: https://www.econbiz.de/10012396143
Cover Image
Qualitative Consumer and Marketing Research : The Asian Perspectives and Practices
Nuttavuthisit, Krittinee - 2019
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and...
Persistent link: https://www.econbiz.de/10012396150
Cover Image
Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights
Kubacki, Krzysztof (ed.); Rundle-Thiele, Sharyn (ed.) - 2017
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Further, it extends the use of formative research methods in social marketing beyond surveys and...
Persistent link: https://www.econbiz.de/10012396180
Cover Image
Ethics and Neuromarketing : Implications for Market Research and Business Practice
Thomas, Andrew R. (ed.); Pop, Nicolae Alexandru (ed.);  … - 2017
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies...
Persistent link: https://www.econbiz.de/10012396207
Cover Image
Advanced Methods for Modeling Markets
Wieringa, Jaap E. (ed.); Bijmolt, Tammo H.A. (ed.);  … - 2017
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended...
Persistent link: https://www.econbiz.de/10012396352