Einführung innovativer Antriebe im Automobilmarkt -- Modelle zur Simulation des Automobilmarkts -- Integration von System Dynamics und Agentenbasierter Simulation -- Analyse von Gestaltungsoptionen für das zukünftige Fahrzeugangebot.

und Problemstellung -- Begriffliche Grundlagen und Forschungsstand -- Theoretische und konzeptionelle Grundlagen -- Methodische Grundlagen und empirische Ergebnisse -- Implikationen für Wissenschaft und Praxis -- Schlussbetrachtung.

In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result...

Introduction -- Sustainable Building Certification and the Rent Premium: A Panel Data Approach -- Operating Expenses and The Rent Premium of Sustainable Buildings -- Sustainability and the Leasing Decision of Office Occupiers in the U.S. -- Summary, Practical Implications, and Further Research.

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three...

Chapter 1. Introduction: What is Concession Bargaining? -- Chapter 2. The World of Concession Bargaining -- Chapter 3. The First Wave: Concession Bargaining in the 1980s -- Chapter 4. The Second Wave: The Ultra-Concession Bargaining of the Past Decade -- Chapter 5. The Message Behind the New...

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars...