‘An in-depth examination of the modern energy consumer that represents a landmark step forward in energy branding and marketing.’ -Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, USA ‘Fridrik offers a unique approach to create value for...

Taking eleven countries in Europe, Canada, South Africa, America, Latin America and Australia, this book discusses recurring barriers to cluster development in the renewable energy sector. The authors look at the real-world dynamics and tensions between stakeholders on the ground, with a...

This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into...

This Palgrave Pivot uses Marxian economic categories and analysis to explore the deeper causes of the 2008 global economic crisis, what the crisis represents for capitalism, and why fiscal and monetary policies pursued in its wake have failed to rejuvenate economies. With an innovative...

This book is particularly concerned with China’s path to green development and how it can be understood, exploring questions such as how the goal of Chinese-led green development can be achieved. The book provides systematic explanations of the theory of green development, exploring its...

This book examines what we can gain from a critical reading of Marx's final manuscript and his conclusion of the "systematic presentation" of his critique, which was the basis for Engels's construction of the third volume of his infamous 'Capital'. The text introduces the reader to a key...