Energy Branding : Harnessing Consumer Power
Year of publication: |
2017
|
---|---|
Authors: | Larsen, Friðrik |
Publisher: |
Cham : Palgrave Macmillan |
Subject: | Markenname | Brand name | Deregulierung | Deregulation | Markenwert | Brand equity | Erneuerbare Energie | Renewable energy | Elektrizitätswirtschaft | Electric power industry | Europa | Europe | Energieversorgungsunternehmen | Verbraucher | Markenpolitik | Marketing |
Extent: | Online-Ressource (XIII, 173 p. 4 illus, online resource) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-57198-0 ; 978-3-319-57197-3 |
Other identifiers: | 10.1007/978-3-319-57198-0 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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