This publication focuses on the conditions for promising collaboration. Collaboration is becoming a dominant instrument in today's economy and society and manifests itself in many shapes and forms. It is a challenging instrument which still isn't very well understood and poses the business...

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. This book contributes to the literature on formal and informal...

The design and management of networks have become very important research topics in the field of organizational economics and management. Emphasizing this research as a theory-driven field, this book presents research results on efficiency and performance of franchising networks and joint...

Introduction -- Network organizations: theoretical assumptions of functioning and management of inter-firm cooperation -- Management of alliance network at the formation stage -- Management of alliance network at the functionality stage -- Management of alliance network at the post-operational...

Theoriegeleitetes Konzept eines aktiven und dynamischen Managements von Allianzportfolios -- Empirische Befunde zu den Wirkungszusammenhängen zwischen Unternehmen, Allianzportfolio und Umwelt -- Erfolgsfaktoren für das Management von Allianzportfolios.

1. Einführung -- 1.1 Kontext in der Markenführung -- 1.2 Problemstellung und Zielsetzung der Arbeit -- 1.3 Aufbau der Arbeit -- 2. Bezugsrahmen der Markenführung -- 2.1 Grundlagen der Markenführung -- 2.2 Die Markenführung im Rahmen der Unternehmensführung -- 2.3 Markenallianzen als...

Part I: Franchising: Contract Design and Decision Rights; Incentives and Ownership Strategy; Strategy, Competition and Internationalization of Franchise Firms; Entrepreneurship and Franchising; Franchising and Regulation -- Part II: Alliances: Value Creation in Network Relationships;...

Strategische Netzwerke als Chance für KMU -- Stand der Erfolgsfaktorenforschung von Kooperationen -- Gestaltung eines Interaktionsmodells -- Empirisches Forschungsdesign -- Präzisierung der Erfolgsfaktoren strategischer KMU-Netzwerke und Handlungsempfehlungen -- Leitsätze zum...