Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the...

Chapter 1 Level of Implementation of Quality in the Designation of Origin and Monterrei Wine Route (Galicia- Spain) -- Chapter 2 Quality of Landscape and Sustainability Benefit to Wine Tourism. Contexts and Commitments -- Chapter 3 Wine Tourism and Regional Development -- Chapter 4 Wine Routes...

Chapter 1: Introduction: Free, mobile and useful: the rise and rise of QR Codes -- Part One: QR Codes: Potential, possibilities and trajectories -- Chapter 2: QR Codes and the dialogue between analogue and digital -- Chapter 3: Form follows function: how to use QR Codes -- Part Two: From push to...

The book proposes an overview of the research conducted to date in the field of wine economics. All of these contributions have in common the use of econometric techniques and mathematical formalization to describe the new challenges of this economic sector.

This book uses an economic framework to examine the consequences of U.S. farm and food policies for obesity, its social costs, and the implications for government policy. Drawing on evidence from economics, public health, nutrition, and medicine, the authors evaluate past and potential future...

This book proposes measures to promote regional industrial development in East Asia from the perspective of three industries: agriculture, food, and tourism. The authors argue that for regional agriculture to develop, collaboration with the food industry is essential. Further, by linking...

This book provides a detailed review of the accumulated experience and lessons from China’s agricultural reform and opening-up since the late 1970s, examining various aspects of this transition and providing a new perspective that can contribute to developing economic theories. The success of...

Outlook of Agricultural Development to 2050 and the Demand for Science and Technology -- Roadmap and Goals of Agricultural Science and Technology in China -- Roadmap of Plant Germplasm Resources and Modern Plant Breeding Science and Technology Development -- Roadmap of Animal Germplasm Resources...

Definition of Third-Party Product Reviews (TPPRs) -- Theories Explaining TPPR Effects on Consumer Behaviour -- Perceived Quality Research -- Customer Value -- Empirical Approach and Conceptual Models -- Rasch Modelling and Scale Development -- TPPR and the Product Choice Progress -- TPPR,...