This book offers a comprehensive overview of the pre-modern economic history of Central Asia and the Silk Road, covering several millennia. By analyzing an abundance of sources and materials, it illustrates the repeated economic heydays of the Silk Road, during which it linked the Orient and...

As a method for empirical inquiry, autoethnography has gained much purchase among business school academics. This book offers exemplars of how autoethnography can be leveraged to study myriad organization and management phenomena. Drawing on his own fieldwork in Palestine, the author engages...

This unique book breaks original ground in management and organization studies by drawing on over 2½ years of ethnographic study in a major UK international airport group. Much has been written about the ‘McDonaldisation’ or ‘Disneyization’ of society, but few have been attentive to...

The books presents the study undertaken by the ASEAN-India Centre (AIC) at Research and Information System for Developing Countries (RIS) on India’s cultural links with Southeast Asia, with particular reference to historical and contemporary dimensions. The book traces ancient trade and...

In this book, the functions and dynamics of enterprises are explained with the use of anthropological methods. The chapters are based on anthropological research that has continued mainly as an inter-university research project, which is named Keiei Jinruigaku, of the National Museum of...

How does one of the world’s biggest Enterprise Resource Planning (ERP) suppliers develop software? How do Oracle, SAP, Microsoft and Co really work? Christine Grimm presents a first-hand account of a social researcher who entered the software laboratory of one of the biggest ERP providers....

The Satisfied Customer in International Business -- Customer Satisfaction, Culture, and Personality -- The Structure of the Zone of Tolerance across Countries and Individuals -- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.

Allgemeine Grundlagen -- Theoretische Erklärungsansätze zur den Marketingorientierungen -- Konzeptionelle Grundlagen des Wirkungsmodells -- Grundlagen der Datenanalyse -- Empirische Überprüfung und Analyse des Modells -- Schlussbetrachtung.

This book appeals to a wide segment of the academic and professional market. It will appeal to accounting and finance professors and students because the main theme of the book deals with accounting and financial system reform. It will appeal to economists in the subfields of transition...

The Central Asian republics - Kazakhstan, the Krygyz Republic, Tajikistan, Turkmenistan, and Uzbekistan - are transitioning from centrally planned economies to market-oriented systems. This volume addresses the process and policy reforms these countries face and how the reforms may impact...