Marketinginstrumenten -- Dynamik im Marketing-Mix -- Dynamik in der Marktgestaltung -- Dynamik in Struktur und Kultur -- Dynamik in den …Echte Marketingorientierung erfordert, dass Marketing alle Veränderungen im Umfeld aufgreift, sich permanent an der …

prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to … social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical … available data for social media marketing and how to access all of it Make use of data and information behind social media …

Abteilungsleiter Marketing- und Vertriebsleiter Personal- und Projektleiter Der Autor Heinrich Bolz ist seit mehr als zwanzig Jahren in …

stakeholderorientierten Marketing, das sowohl im Kontext des Wissenschaftssystems als auch für Organisationen im öffentlichen Sektor und im … und -marketing, des Public Marketing, der Verwaltungswissenschaften sowie des New Public Managements PraktikerInnen im …

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously … the authors in both Europe and North America. It has never been easier to produce great marketing content and sales … collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the …

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors … provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more … accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key …

This proceedings volume examines transformation in marketing to better understand current and future standing of the … marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary … marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by …

marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to … emerging market consumers through various marketing strategies, processes and programs in the context of emerging market … students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides …

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective …, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it … attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of …