Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Year of publication: |
2018
|
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Other Persons: | Rossi, Patricia (ed.) ; Krey, Nina (ed.) |
Publisher: |
Cham : Springer |
Subject: | Marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XXXI, 322 p. 12 illus., 10 illus. in color, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-68750-6 ; 978-3-319-68749-0 |
Other identifiers: | 10.1007/978-3-319-68750-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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