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Strategien in der Medienbranche : Grundlagen und Fallbeispiele
Sjurts, Insa - 2005 - 3., überarbeitete und erweiterte Auflage
Marktstrukturen für die Medienteilmärkte Zeitungen, Zeitschriften, Hörfunk, Fernsehen und Internet. Anhand von Fallstudien werden die …
Persistent link: https://www.econbiz.de/10013517394
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Perspektiven für die Publikumszeitschrift
Friedrichsen, Mike (contributor);  … - 2007
for Fun -- Grundlagen des Publikumszeitschriftengeschäftes -- Ökonomische Vielfalt — Geschäftsmodelle von Zeitschriften … Publikumszeitschrift -- Perspektiven journalistischer Präsentationsformen in General Interest-Zeitschriften -- Line Extension als … Media Community — die Zukunft von Zeitschriften im digitalen Zeitalter -- Universelle Medienformate — Paradigmenwechsel im …
Persistent link: https://www.econbiz.de/10014014207
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Famous and (Infamous) Workplace and Community Training : A Social History of Training and Development
Kopp, David M. - 2018
This book explores the social history of training and development and describes how ordinary training systems were linked to extraordinary events. Using instrumental case studies, the author explores the direct and indirect motives behind famous and infamous training systems of history such as...
Persistent link: https://www.econbiz.de/10012396270
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Higher Education in a Sustainable Society : A Case for Mutual Competence Building
Johnsen, Hans Chr. Garmann - 2015
Introduction -- Part 1: Sustainability in a humanistic and cultural perspective -- Part 2: Sustainability in life science -- Part 3: Sustainability in technology and planning studies -- Part 4: Sustainability and the teaching of management and business development -- Part 5: The sustainable...
Persistent link: https://www.econbiz.de/10014019172
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Grand Societal Challenges in Information Systems Research and Education : Ideas from the ERCIS Virtual Seminar Series
Vom Brocke, Jan - 2015
This book examines how information systems research and education can play a major role in contributing to solutions to the Societal Grand Challenges formulated in “The Millennium Project” (millenium-project.org). Individual chapters focus on specific challenges, review existing approaches...
Persistent link: https://www.econbiz.de/10014019504
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Real Estate Finance
Breuer, Wolfgang - 2012
Real Estate and Real Estate Finance as a Research Field -- The NetAssetValue and Stock Prices of European Real Estate Companies -- The Liquidity Crisis of German Open-end Real Estate Funds and their Impact on Optimal Asset Allocation in Retirement -- Detecting and Explaining Systemic Risks of...
Persistent link: https://www.econbiz.de/10014017136
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Print versus Online? : Kannibalisierungs- und Synergieeffekte durch Onlineauftritte von Publikumszeitschriften und Tageszeitungen
Merz, Yasmin - 2018
Dieses Buch untersucht, inwiefern Kannibalisierungs- und Synergieeffekte bei Printmedien und deren Online-Ablegern existieren. Dabei berücksichtigt Yasmin Merz sowohl die Zweiseitigkeit von Medienmärkten als auch personen- und produktspezifische Kontextfaktoren explizit. Die Autorin stellt...
Persistent link: https://www.econbiz.de/10014020033
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Dynamics of Cross-Border Flow-Performance Relationships : The Case of European Equity (UCITS) Funds
Weiler, Simon - 2015
In order to measure the dynamics of flow-performance relationships for a multi-domicile sample, Simon Weiler applies existing flow-performance research methods to a broad set of European equity (UCITS) funds and proves that major findings (performance-chasing behaviour and a convex...
Persistent link: https://www.econbiz.de/10012819093
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Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics
Weiß, Stefanie - 2015
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...
Persistent link: https://www.econbiz.de/10012819101
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Die Familienstrategie : Wie Familien ihr Unternehmen über Generationen sichern
Baus, Kirsten - 2016 - 5., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012819126