Der Wandel der Marketingdisziplin -- Historisch-genetische Entwicklung der Marketingdisziplin -- Marketingdisziplin im Status quo: Empirische Bestandsaufnahme -- Perspektiven zur Weiterentwicklung der Marketingdisziplin.

"A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson's seminal contributions to marketing theory and his ""best...

The publication of Alexis de Tocqueville’s Democracy in America has kindled interest across disciplines to appraise the exceptional nature of U.S. activities. In general, however, all the published works have not focused their analyses from an economic point of view. While economics was for...

From Keynes to Piketty provides the reader with an accessible and entertaining insight into the development of economic thought over the past century. Starting with John Maynard Keynes's bestseller, The Economic Consequences of Peace (1919), and ending with Thomas Piketty's blockbuster, Capital...

This work examines the rise of postmodernism in management scholarship and argues that the prevalence of postmodernist thought reflects a lack of understanding by management researchers of the core principles upon which Western business endeavour is based. The author highlights postmodernism’s...

This book deals with the economic aspects of changing attitudes in arts and sciences. The effects of the public good character of culture, along with the very long production period and lifetime for its products, are emphasized, since both contribute to the failure of normal market solutions....

John Mills provides a critical survey of the way economics has developed. He argues that the main goal of economics ought to be to show how to achieve a combination of economic growth, full employment, low inflation, avoidance of extreme poverty and sustainability. That it has failed to do so is...

Deals with economic aspects of changing attitudes in arts and sciences. This book emphasizes the effects of the public good character of culture, along with the very long production period and lifetime for its products, as both contribute to the failure of normal market solutions

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of...

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended...