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The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large … producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and … countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and …
Persistent link: https://www.econbiz.de/10012396675
two volumes explore the landscape of craft beer opportunities in non-traditional settings, and recognize the potential for … within a larger context of international beverage tourism. It outlines the current practice and research scope of craft beer …1) Introduction -- 2.The Impact and Implications of Craft Beer Research: An Interdisciplinary Literature Review -- 3 …
Persistent link: https://www.econbiz.de/10012397985
brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the … mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This … brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the …
Persistent link: https://www.econbiz.de/10012398081
1. Introduction -- 2. Brewing Green: Sustainability in the Craft Beer Movement -- 3. Craft Beer Enthusiasts' Support … for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5 …. Representing Rurality: Cider Mills and Agritourism -- 6. Developing Social Capital in Craft Beer Tourism Markets -- 7. New Jersey …
Persistent link: https://www.econbiz.de/10014018012
Zielsetzungen der Markenstärkemessung -- Grundlagen der Markenbewertung in Konsumgütermärkten -- Konzeptualisierung und Operationalisierung der Markenstarke -- Empirische Ergebnisse der Markenstärkemessung -- Implikationen für das Markenmanagement -- Zusammenfassung und Ausblick.
Persistent link: https://www.econbiz.de/10013516592
Gastronomie als alternative Kommunikationsform -- Theoretische Grundlegung -- Entwicklung eines Bezugsrahmens zur Analyse der Relevanz der Gastronomie als Instrument der Markenkommunikation -- Fallstudie: Ausgestaltung der Kommunikationsform Gastronomie am Beispiel der Marke Beck's -- Fazit und...
Persistent link: https://www.econbiz.de/10014014895
Authentizität von Marken als Untersuchungsgegenstand -- Theoretischer Rahmen zur Konzeptualisierung von Marken-Authentizität und Entwicklung des empirischen Untersuchungsmodells -- Empirische Untersuchung zur wahrgenommenen Marken-Authentizität -- Implikationen für Forschung und Praxis.
Persistent link: https://www.econbiz.de/10014015797
This compendium introduces game theory and gamification to a number of different domains and describes their professional application in information systems. It explains how playful functions can be implemented in various contexts and highlights a range of concrete scenarios planned and...
Persistent link: https://www.econbiz.de/10012396177
This book constitutes the refereed proceedings of the 17th International Conference on Group Decision and Negotiation, GDN 2017, held in Stuttgart, Germany, in August 2017. The field of Group Decision and Negotiation focuses on decision processes with at least two participants and a common goal...
Persistent link: https://www.econbiz.de/10012396242
This book constitutes revised selected papers from the 16th International Conference on Group Decision and Negotiation, GDN 2016, held in Bellingham, WA, USA, in June 2016. The GDN meetings aim to bring together researchers and practitioners from a wide spectrum of fields, including economics,...
Persistent link: https://www.econbiz.de/10012396497