Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation … Frequency Portrayal of Minority Models in Magazine Advertisements -- A Selected Bibliography on Marketing to African Americans …This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi …

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina … under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority … marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on …

-- Italy -- Portugal -- Part II Sampling for Telephone Surveys: Who can be contacted by phone? Lessons from Switzerland … -- Sampling Frames for Telephone Surveys in Europe -- Mobile- and Landline-Onlys in Dual-Frame-Approaches: Effects on Sample …

The research and its outcomes presented here focus on spatial sampling of agricultural resources. The authors introduce … sampling designs and methods for producing accurate estimates of crop production for harvests across different regions and …

Marktforschung auf. Nachdem in dem Herausgeberband „Markt- und Absatzprognosen“ der Fokus auf etablierten Methoden und … qualitativen Marktforschung -- Dialogorientierte qualitative Online-Forschung -- Online- versus mobile Umfragen -- Die Akzeptanz … von Location-based Services in der Marktforschung -- Biometrische Messung in der Produktmarktforschung -- Dem Publikum in …

Entrepreneurship in a Minority-Majority Region in the United States: Latinos in South Texas -- Informal Institutional Domains and … the Vision of Informality in New Caledonia -- Explaining Ethnic Minority Immigrant Women’s Motivation for Informal …