research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. . … Action -- Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology -- Chapter 8 Consumer Choice as Decision: Macro …-Cognitive Psychology -- Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology -- Chapter 10 Consumer Choice as Agency …

markets for scholars and practitioners in marketing, psychology, and consumer behavior. S. Umit Kucuk has taught marketing … Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation …

das Lernen zum Gedächtnis -- Motivations- und Emotionstheorien -- Theorien zu Macht, Kontrolle und Austausch -- Theorie … Emotionstheorien Theorien zu Macht, Kontrolle und Austausch Theorie der Laienepistemologie Die Autoren Prof. Dr. Gerhard Raab lehrt an … der Hochschule Ludwigshafen Marketing und Wirtschaftspsychologie. Er ist zudem geschäftsführender Direktor des …

. Jedes Kapitel stellt eine Theorie vor, die dann anhand typischer Problemfelder aus dem Marktgeschehen illustriert wird. Die …

mitreißt. Erklärungen für dieses irrationale Anlegerverhalten liefert die Wirtschaftspsychologie. Dieses Buch führt die …

economics over a variety of disciplinary contexts and provide new case studies illuminating this phenomenon. In featuring the … meaning can we attribute to the notion of performativity? What empirical evidence can help us recognize economics as …1 After the Turn: How the Performativity of Economics Matters; Ivan Boldyrev and Ekaterina Svetlova -- 2 Performativity …

This book sets the agenda to turn behavioral economics, which has long been considered a subordinate discipline, into … mainstream economics. Ghisellini and Chang expose the conceptual and empirical inadequacy of conventional economics using … rigorous yet accessible style, they give a comprehensive overview of behavioral economics and of the current state of play in …

This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate … students who have already learned basic economics. The book will also be useful for introducing behavioral economics to … researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of …