Perspectives on Consumer Choice : From Behavior to Action, from Action to Agency

by Gordon R. Foxall

Introduction -- Chapter 1 Explaining Consumer Choice -- Chapter 2 Consumer Choice as Behavior -- Chapter 3 Beyond Behaviorism -- Chapter 4 The Ascription of Intentionality -- Chapter 5 Intentional Psychologies -- Chapter 6 Consumer Choice as Action -- Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology -- Chapter 8 Consumer Choice as Decision: Macro-Cognitive Psychology -- Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology -- Chapter 10 Consumer Choice as Agency -- Bibliography -- Index.

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Year of publication:	2016
Authors:	Foxall, Gordon R.
Publisher:	London : Palgrave Macmillan UK
Subject:	marketing \| strategy \| advertising \| psychology \| consumption \| consumer choice \| Konsumentenverhalten \| Consumer behaviour \| Wirtschaftspsychologie \| Economic psychology \| Verbraucherverhalten \| Kaufverhalten \| Neuropsychologie
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XI, 326 p. 27 illus, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-137-50121-9 ; 978-1-137-50119-6 ; 978-1-349-69900-1
Other identifiers:	10.1057/978-1-137-50121-9 [DOI]
Classification:	Marketing ; Wirtschaftssoziologie, Wirtschaftspsychologie
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014017652