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Fans and Fan Cultures : Tourism, Consumerism and Social Media

Linden, Henrik - 2017

Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning...

Persistent link: https://www.econbiz.de/10012396453

Social Media for Government : A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere

Khan, Gohar F. - 2017

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens,...

Persistent link: https://www.econbiz.de/10012396569

Electronic Commerce 2018 : A Managerial and Social Networks Perspective

Turban, Efraim; Outland, Jon; King, David; Lee, Jae Kyu; … - 2018 - 9th ed. 2018

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of...

Persistent link: https://www.econbiz.de/10012396634

The Social Organization: Managing Human Capital through Social Media

Manuti, Amelia (ed.); Palma, Pasquale Davide de (ed.) - 2016

Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business...

Persistent link: https://www.econbiz.de/10012396688

Social Media Analytics Strategy : Using Data to Optimize Business Performance

Gonçalves, Alex - 2017

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book...

Persistent link: https://www.econbiz.de/10012397758

Social Media and Local Governments : Theory and Practice

Sobaci, Mehmet Zahid (ed.) - 2016

Today, social media have attracted the attention of political actors and administrative institutions to inform citizens as a prerequisite of open and transparent administration, deliver public services, contact stakeholders, revitalize democracy, encourage the cross-agency cooperation, and...

Persistent link: https://www.econbiz.de/10012397799

Managing Negative Word-of-Mouth on Social Media Platforms : The Effect of Hotel Management Responses on Observers’ Purchase Intention

Nee, Ines - 2016

Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral...

Persistent link: https://www.econbiz.de/10012397865

Introduction to Electronic Commerce and Social Commerce

Turban, Efraim - 2017 - 4th ed. 2017

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning...

Persistent link: https://www.econbiz.de/10012397932

E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life : 15th Workshop on e-Business, WEB 2015, Fort Worth, Texas, USA, December 12, 2015, Revised Selected Papers

Sugumaran, Vijayan (ed.); Yoon, Victoria (ed.); … - 2016

IT Standardization Process through the lens of Theory of Communicative Action -- Acquiring High Quality Customer Data … Reduction: Ecological Systems Theory -- A Social Media Analytic Approach to Investigate Career Success of Corporate Executives … Outcome of IT firms -- Privacy calculus theory and its applicability for Emerging Technologies -- IT Risk-Return: A Firm Level …

Persistent link: https://www.econbiz.de/10012398105

Collaborative Economy and Tourism : Perspectives, Politics, Policies and Prospects

Dredge, Dianne (ed.); Gyimóthy, Szilvia (ed.) - 2017

This book employs an interdisciplinary, cross-sectoral lens to explore the collaborative dynamics that are currently disrupting, re-creating and transforming the production and consumption of tourism. House swapping, ridesharing, voluntourism, couchsurfing, dinner hosting, social enterprise and...

Persistent link: https://www.econbiz.de/10012398250